- TOEFL Essay #2

<In Human We Trust>

 

   Recently, “Instagram”—an application that enables sharing photos with others—was sold to Facebook for $1 billion. “With Instagram, users will be able to share and treasure their precious memories with their friends and families,” says Mark Zuckerberg. As this deal suggests, this century would be an era of ‘human’ and ‘emotion’. The society is tired of the industrial lifestyle, and the 21^st century will look forward to substantial amount of focus on human. This shift of paradigm will bring immense changes especially in the trends of business and economic justice.

 

   Deep inquires in human and related fields of studies will serve as a new growth engine in this century, not a merely interesting subject. As conveyed in Charlie Chaplin’s <Modern Times>, human alienation was a major issue in the 20^th century. Then what makes this era mutually exclusive from before? That is, fusing the interest in human with technology will become crucial for companies to survive. People, who were burdened greatly in the previous industrial era, seek to fulfill emotional dissatisfaction. Those who apply this to business will benefit. Steve Jobs did a fabulous job. “It’s in Apple’s DNA that technology is married with the humanities, and that’s what makes the iPhone so ‘special.’” But there’s more. The emotional values of these ‘marriages’ are now protected by the law—look at the situation of Apple and Samsung. Who expected a ‘round corner’ to be worth millions of dollars? Technological creativity in accordance with the new paradigm will ‘hit the jackpot’, and this is a major change.

 

 

   Humans do not exist to be outliers nor watch the few acquire wealth and power. Changes will not limit on business trends—it will also bring a general change in social justice in terms of economy. ‘Humans’ refer to ordinary citizens, not the exceptionally rich. Obviously, the value of ‘human’ will be prioritized over, for instance, capital. People, who have suffered enough from the polarization and low employment rates since long before, will call for change, for justice—in fact, already are. The 21^st century will strive for both growth and distribution, too. Recent attempts to unveil Swiss banks and redistribute wealth are harbingers of this turnover. In this era of ‘human’, societies willing to flourish would attempt to harmonize individuals and create a synergy effect, thus bringing economic justice. Undoubtedly, this is another big change that this century will bring.

   People began to take care of themselves, in terms of emotions and how they are treated in society. This shift of paradigm will bring new trends of business and economic justice. “You dream…We make.” This was used to advertise the 24” iMAC series. We have always dreamed of emotional satisfaction and justice. This century would realize this—it will bring changes.

 

 

 

 

 

 

 

Below is a video of Jobs, presenting the first iMac in 1998.